Lydia Zein's Blog: No Need to Understand IT to Be Able to Use BJTech Chatbot's Platform

With BJTech Platform, now anyone can create their own chatbot without coding. BJTech comes as a solution to making an easy chatbot. As most people think that creating a chatbot only applies to those who understand IT. Fear not! On 21 March 2018, PT Jualan Online Indonesia launches the BJTech platform at Freeware Labs Kemang. PT Jualan Online Indonesia is an AI (Artificial Intelligence)-based conversation platform that enables anyone to develop their own chatbots through messaging application according to their needs.

This automatic conversation technology is predicted to jazz up the digital industry. According to a research by eMarketer.com, the growth of mobile phone message application users in Indonesia is predicted to reach up to 82 million users in 2018. This growth will make a messaging appication as the main forms of social interaction that is used by the majority. This too resulted in an evolution in the service of customer care, from human interactive customer care to chatbot digital customer care.

"With the spirit of 'Bot for Everyone', we want to point out that chatbots can be created by everyone ranging from SMEs actors, artists to regular employees. This is because one does not need to have a particular programming skills in order to use the BJTech platform." said Diatce G. Harahap, CEO of PT Jualan Online Indonesia. "Chatbots can be programmed in a relatively quick time and we want to eliminate the possibilities that cause chatbots to be difficult to use. These chatbots can work as 24-hours digital customer care. Individuals can now use chatbots during their daily activities without limitation."

The use of these chatbots already existed in LINE, an existing top messaging applications in Asia, where brands or entrepreneurs can send information about their products promotion to their customers. Christa Sabathaly as LINE's Senior Business Development Manager reveals the trend of LINE usage in Indonesia and chatbot usage in LINE, "As of 2018, there are more than 2.3 million LINE user accounts in Indonesia. Most of these LINE user accounts came from SMEs (Small and Medium-sized Enterprises). Several of these existing LINE accounts users have utilized chatbots to provide product information and order steps to their customers. This shows that the usage of chatbots becomes an important component in their business operation to serve customers 24 hours."

According to a research data by the Indonesian Ministry of Cooperatives and SMEs in 2017, there are only up to 3.79 million out of 59.2 million SMEs who have used digital platform in marketing their products. This shows that digital knowledge and its usage among the SMEs are still low. Afifuddin Kalla, as the Chairman of the Himpunan Pengusaha Muda Indonesia (HIPMI) mentioned, "Although the growth of SMEs in Indonesia is growing rapidly, it is not accompanied by an increase in digital platform knowledge for their businesses. With BJTech, SMEs can optimize their business operations through chatbots."

According to Diatce, the use of chatbot as a digital customer care for SMEs allow them to optimize cost & time efficiency as these chatbots can reply automatically. Not only that, these chatbots can make reservations and even share the location. "Chatbot products that use BJTech's AI Conversation Platform have already cooperated with LINE Indonesia, BNI and Cisco. The implementation of these chatbots can only work on LINE as BJTech looks forward to an expansion on messaging apps, mobile apps or other platforms."

Chatbot Starter Kit

The BJTech platform is powered by a machine learning technology that can reach everyone at once through the easiest form of communication which is chat. Users can follow few simple technical steps of making the chatbots. First, they need to determine the purpose and function from making these chatbots. The first step will impact the second step which is forming the conversation flow, language style and grammar used by the chatbots. Last but not least, the chatbots are implemented in LINE app.